What is the GROW Model?

The GROW model is a framework used in coaching. The name of the model is an acronym for the four key stages covered in the coaching process, these are - Goals, Reality, Options and Will/Way forward. 

The model provides a structure and guidelines to help the client navigate the process of getting from where they are to where they want to be. 

It is the responsibility of a coach to have in-depth knowledge of the GROW model and it’s individual stages, as well as develop the ability to use the framework in an organic and flexible way, allowing the client to retain the freedom of setting their own agenda for each session. 

The four stages of GROW are: 

Goal - This stage focuses on starting with the end in mind. Here the client will get clear on exactly what outcome they desire, what it is they want to achieve and by when. The client will be guided through a process of exploration and will set well defined goals with intention and purpose. 

Types of questions explored at this stage would be:

  • What is your desired outcome? 

  • When do you want to achieve this by?

  • How will you know if you have achieved it? 

  • How will you feel when you achieve your goal? 

  • What would happen if you didn’t achieve your goal? 

Reality - This stage looks at the client’s current situation, both from a practical perspective and an emotional one. The client will be encouraged to think about where they are now in relation to their goal, how far they have come and how far they still have to go to get to where they want to be. This stage is a reflective one, which will require the client to take stock of what is happening and understand themselves and their current state. 

Types of questions explored at this stage would be:

  • What is happening right now that tells you you are not where you wan to be? 

  • What aspects of your current situation are you happy with? 

  • What aspects of your current situation need to change in order for you to move forward? 

  • What is holding you back from moving forward? 

  • What resources do you need in order to achieve your goal? 

Options - During this stage the client will begin to look at potential strategies to use to move towards achieving their goal. They will be invited to look at their situation from different perspectives and points of view, by getting creative and focusing on finding solutions.  

Types of questions explored at this stage would be:

  • What could you do if you knew you couldn’t fail? 

  • What could you do if money wasn’t an object? 

  • What would your friends may suggest you do?

  • What would you do if you had a superpower? 

  • What would you do if you could dedicated all your time and effort to this one goal?

Will/Way Forward - By this stage the client should have a clear idea of what it is that they want to achieve and where they are right now in relation to it, as well as having a good idea of the different ways they could get closer to their desired outcome. The next step is to ensure that the client is ready and committed to taking action. Without action, coaching simply becomes a pleasant and insightful conversation which may raise the client’s awareness but without yielding real change and most importantly results. 

Types of questions explored at this stage would be:

  • Which step do you need to take to move closer to your goal? 

  • What specific actions will you take?

  • When will you take these actions?

  • What do you need in order to ensure that these actions are taken? 

  • What could stop you from taking these actions? 

The above provides a simplified outline of how the GROW model is structured, of course each stage is composed of multiple layers which combined with a coach’s knowledge and intuition are used to support the client through a transformational process. 

Want to experience the GROW model in action?